Jamaica has to understand the importance of branding if the country hopes to achieve business success internationally.
It involves the building of goodwill by consistently meeting customer expectations. Branding means the creation and development of a specific identity, carefully designed to present qualities that are attractive to the public. This is the thinking behind the Superbrands programme in recognizing and paying tribute to successful brands that accomplished this successfully. Superbrands Caribbean was established to identify and recognize the region’s successful brands, so as to tell their story in a high-quality publication and bring these brands to the attention of the world through an international network.
| Attachment | Size |
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| SUPERBRANDS.pdf | 7.97 KB |