This is the age of hashtags, “likes” and followers, when in minutes a flippant comment can become “viral” via twitter. Social Media is no longer just the domain for the young or a tool for the tech savvy. It is a quick, effective channel to keep in touch with your world however you define it-be it the 40 people you actually know or the 3600 strangers you call friend on Facebook. Let’s face it, social media is a part of our lives just as writing a letter or weekly phone calls home once were. In fact, it is far more than that, some companies now justify the effectiveness of their marketing programs based on the number of likes, shares and followers.

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